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Discover What’s Within / Advertisement Campaign

Discover What’s Within
Discover What’s Within

We’ve been rebranding West-MEC, a “sleeping giant” of sorts in western Phoenix. Generally speaking, West-MEC offers revolutionary curriculum for high school students looking to bolster their academics with hands-on training and industry certifications.

West-MEC approached us with a desire to liven up its portrayal with messaging, imagery and an overall persona that would entice high school demographics. The result? “Discover What’s Within”.

We developed a killer new tagline that not only challenged key audiences to pursue their truest potential, but also invites communities to explore campuses and facilities across the city.


Arizona State University

Arizona State University
Tempe, United States

Shangning Wang,
Arizona State University