Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

ROCHING / mobile charger line


Roching is a newly data line adapt for various kinds of smart phone. There is a rotatable part of the data line which is connected to the smart phone as the picture shows. No matter where is the port, people can adjust the data line to suit the place of the charging port. In addition, there is a indicator light to let people konw whether the charging is finish.
Moreover, this data line can switch the kind of port to adapt various kinds of smart phone. For instance iPhone, and Samsung by replacing the component of the joint as the picture shows.(The components are connected by magnet.)
Charging your phone by , make it easy and convenient!


The University of Liverpool

The University of Liverpool
Liverpool, United Kingdom