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Our brand is focus on the concept of health to start with traditional coarse grains instead of refined grains, from the point of eating to advocate a healthy lifestyle. From the visual elements to products, Chai Fou is derived from nature. Raw pancakes without any additives, are the most natural subjects. Moreover, the pancake itself is a kind of food sharing among family members, so this is the most pure emotional outpouring. Pancake is the traditional Chinese food is the crystallization of the wisdom of Chinese working people. In addition, we use Gaomi Chinese paper-cut art, a kind of Chinese traditional art show in unique way.
Shanghai Jiao Tong University
School of Media and Design