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Mad (about) Juice is a new high-class juice, smoothie and snack café located in Hamburg. The logo should be different to all the other bright coloured juice companys. The main form is a stylised version of the Rohrschachtest (Psychologists use this test to examine a “mad” person’s emotional functioning and needs) which shows a fruit shape in the middle. Normally you would see an apple or an orange in it but also a strawberry or a tomato is possible – all ingredients of the Mad Juices they sell.
So altogether the logo shows that the beholder has a psychological and
emotional desire for juice. Or: They are "Mad About Juice".
Institute of Design Hamburg