BE Hotel Australia / Hospitality

BE Hotel is a global chain of boutique hotels targeting families with children, backpackers, frequent business travelers & vacationing retirees. With an objective to create a great local atmosphere with extensive facilities while being fun, casual and tranquil, the strategy was to use radical design concepts inspired by the geology of Australia that would create memorable impressions and a seamless transition from check-in to exploring the locales, enticing guests to return.