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CAKEWALK / Visual Communication

CAKEWALK

When we place the unfinished cake into the fridge, it will cause storage problems because the packaging volume remains the same, but the cake shrinks. Therefore, we came up with the concept “the box shrinks along with the cake”,and designed a shrinking cake box, which can allow the user easily store the cake. By following the steps on the package, we can shrink a large amount of volume of the cake box.
In doing so, not only did we solve the storage problems, but also made it much more convenient.

University

SHU-TE UNIVERSITY

SHU-TE UNIVERSITY
Kaohsiung, Taiwan

Pei-Ling Liao,
SHU-TE UNIVERSITY

Yi-Jing Huang,
SHU-TE UNIVERSITY

Yu-Jia Tzeng,
SHU-TE UNIVERSITY

Kai-Ting Chang,
SHU-TE UNIVERSITY