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main target is female university students between the age of 20~25, who can identify themselves with the portability of the laptops. Their laptop-purchasing rate is high and they also want emotional value that they can gain from the laptop
Concept : Gram’s freedom (Freedom from weight and freedom due to technicality)
Idea : By adding LG Gram’s side on the end of mechanical pencils, fountain pens and ball point pens, we performed visual ideation of Gram pen drawing message, sketches, music scores and poems, thus showing that although it is light, it has diverse functionalities and can perform diverse things, depending on the users.
Asan-si, South Korea