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5 Gulden / Brand concept for beer

5 Gulden
5 Gulden

On a beer market with several similar brand images, we created something different: a unique brand concept which fits the craft beer trend and uses a contemporary look somewhere between handmade charm and industrial chic. The basis for this credible product character are true historical events, that influence every part of the brand: from the name to the logo to the packaging-size. The design is like the claim: plain and honest. The logo puts elements of the gothic architecture in a modern context and includes the number five as well as a coin. The german premium brew is filled in 1 liter bottles and parcelled two by two in wooden boxes.


WAM Die Medienakademie

WAM Die Medienakademie
Dortmund, Germany

Tobi Mania,
WAM Die Medienakademie

Lars Sarzio