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CHALLENGE / Brand Identity


“Challenge” is a concept, a thought, a way to express one’s life style.
“Challenge” is anywhere, anytime, an attitude anyone could have.
“Challenge” is challenge oneself, challenge differences, and challenge any hardest situation.

Challenge starts from a small thought in life. We face all kinds of difficulties daily, we accept the challenge in order to move forward, this is “Challenge”. It is because we believe there are many unsolvable difficulties and conflict in our world, but with the courage to challenge, even the hardest problem can be solve, just like the basic idea of Challenge, challenge everything.


China University of Technology

China University of Technology
Taipei, Taiwan