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For the design aim, Gothic font was used to add reliability and the use of traditional patterns expressed ‘red ginseng with long traditions.’ The graphic motif involved the use of a yellow gradation for the graphic that shows how red ginseng is carefully boiled down and every drop of the red ginseng was included and this made way of making the package look luxurious. Images of healthy red blood cells were used to signify that ‘eating red ginseng products leads to health’ and connect to the concept of health and reliability. The motif of a trophy was used to link the product with the phrases ‘best, first ranking’.
Asan, Bucheon, South Korea