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OSamBang / Ginseng


This is a package designed for A ginseng product. Its motif is 'blessing' or 'fortune' to display the product very admirable for gifts.
In terms of design, the logo is written in soft and straight calligraphy to make it look trustworthy to the audience and by using the typography that depicts the wild ginseng roots with the shape of a leaf, the design gives the look of nature to symbolize the organic property of the product.
The overall color is in brown with the tone of yellow and red to form a gradation for an elegant look.
The plant peony that stands for wealth and honor and by putting the image of ginseng vertically in the stem of peony.


hoseo university

hoseo university
Seoul, South Korea