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First, the best quality of Osambang was expressed as a design concept.
For the brand logo, a circular symbol, which embodies ginseng was used to give trust of luxury ginseng and as a logo type, powerful and luxurious font was used.
Second, as a graphic motif, the body, legs and roots of ginseng were embodied and the pleats and curves of the silky texture were used as the whole background to express the image of luxury using marcella colors. Also, four squares and S line that means a healthy body, were added.
Third, '8' is the number preferred in China, so the package simplifies the octagon to express the healthy body line.
Cheonan-si, South Korea
Han Yeong Sun,