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Unlike the typical and stereotypical image of ginseng, I attempted to make completely different image. I chose to work on the logo of Ja Yeon Sam Bang, which refers to organic ginseng, by using outstanding, clean, and easily-readable calligraphy. For the motif of the package, I was inspired to use the shape of mountain. Thus, the package is composed of smooth lines, which was motivated from the shape of mountain. The graphic motif of this design is the leaf and flower of ginseng. Brown as the main color.
Seoul, South Korea