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Osambang / packaging


Speaking of my red ginseng package design expresses the image as nature friendly and luxurious.
The whole color of package expresses the image of the nature using red colors of soil,
implying mysterious energy of ginseng through gradation of diverse colors.
The typeface of logo puts emphasis on luxury through letters in caligraphy,
additionally expressing the flagship red ginseng brand with ginseng graphic in the logo.
The graphic was motivated from the appearance of ginseng's energy being extended and
silhouette of its root.
the pouch shape was motivated from a flexible curved line of ginseng.


Hoseo University

Hoseo University
Asan-si, South Korea