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Osambang / Red ginseng design


Osambang is a premium ginseng product. Osambang naming of logo is 自然蔘房.
We utilized calligraphy in order to express the flow of nature and the peaceful atmosphere. We combined the Chinese letter 自 that stands for nature and image of mountain to highlight the image of nature. we added graphical requisites that remind of knots to emphasize trust and confidence. For the pouch, we used curves, facets, and the image of ginseng farm to express the nature and highlight our usage of organic ginseng for the graphical elements. By using facets and curves, we tried to express the feeling of exclusivity.


Hoseo University

Hoseo University
Asan-si, South Korea