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Osambang / package design


It is a Korean red ginseng product that targets on China.

It was considered that design that is faithful to simplicity and basic conditions is the most luxurious design so significant changes were not made on the external form of the packaging box as luxury was aimed to be identified from the basic form.

The overall base color displayed the color of red ginseng and the inside was expressed in green to make it seem as if it holds the properties of nature. For the overall graphic and liquid container type, it was designed by using the section form of ginseng along with growth ring, which has the meaning of long life, as the motifs.


Hoseo University

Hoseo University
Asan Chung Nam, South Korea