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The key concept to my design is to show the sophistication and trust which suits the organic high-quality ginseng. First, the product's logo type employs ming-style font with silver,gold effect to show the high quality. The main color of the product is toned-down navy, to provide calm and refined atmosphere overall. In the aspect of graphic motive, curves are used to show ginseng's scent spreading with the root simultaneously. Lastly, in order to show the sophistication and trust of the product I decided the shape motive from the Chinese character “信”. By simplifying each shape of the stroke in “信”, the ginseng extract was formed.
Hwaseong, South Korea