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Anything but standard / Advertising campaign

Anything but standard
Anything but standard

Ad campaign for Clarke’s Standard, a NYC-based burger restaurant. The concept focuses on the knowledge of the generations of butchers that stand behind the restaurant. In our campaign we show how Clarke’s Standard carefully constructs their burgers using their knowledge of burger anatomy and quality meat while valuing local sources – which makes their burgers anything but standard.

Fun fact: The designers are both vegetarian.


New York City College of Technology

New York City College of Technology
Brooklyn, United States

Hege Bryn,
New York City College of Technology

Helena Melander