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“SURPRICE” is a newly created brand of thisdesign team.It has changed the way of eating, shape, and flavor of puffed-rice cake, with a refreshingly new series of packaging design.Brand name “SURPRICE” highlights the feeling of surprise when presented with new cake. Visual communication features include Mascot matched with fun illustrations forms key visual, thus creating a fun and sharing atmosphere.
The structure mainly stresses opening-closing and shock of explosion, and just Tear along the dotted line as long as you can take out to eat.
Tainan University of Technology