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“SURPRICE” is a newly created brand of thisdesign team.It has changed the way of eating, shape, and flavor of puffed-rice cake, with a refreshingly new series of packaging design.Brand name “SURPRICE” highlights the feeling of surprise when presented with new cake. Visual communication features include:
A.Mascot matched with fun illustrations forms key visual, thus creating a fun and sharing atmosphere.
B.The structure mainly stresses opening-closing and shock of explosion.
C.In the series named “Crispy-Crispy,” speciallydesigned latch ensures freshness of the cake
Tainan University of Technology