Ich liebe euch auch / Magazine about creativity

Can you watch advertising without having to buy something, just for entertainment? As a designer, do I have a special relation to advertising? Even if I can answer these questions with »yes« many design students don't. For them advertising is only a zombie, a reeking corpse that doesn't know it's already dead. With this magazine, called »Ueber Werbung« (about advertising), and it's first issue »Ich liebe euch auch« (I love you, too) I wanted to inspire young creatives to have another look at advertising and to grasp the new possibilities, that the digital age has brought into this – after all – creative industry.