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Scented Oil Warmer / Air freshener

Scented Oil Warmer
Scented Oil Warmer

Discipline: Product

Discipline: Product

The new Scented Oil Warmer from Air Wick is designed to fit discreetly into the home. The compact design uses subtle surfaces to visually integrate the glass refill into a familiar vase-like form. The shape is an expression of fragrance emanation, a distinctive feature of the Air Wick brand language. The neutral colors help blend into any home and offer a premium feel that sets it apart from the white devices typical to the category. The intuitive dial is prominently located to allow the user to easily adjust the fragrance intensity to suit the room size and the setting icons are large enough to be easily read at floor level.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Usability + Ergonomics, Brand Fit

Client / Manufacturer

RB

RB
Berkshire, United Kingdom

Design

DCA

DCA Design International
Warwick, United Kingdom

Dai Sanders, Stuart King

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