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In the ever changing landscape of the yogurt category, there was a need to tell a more relevant and engaging brand story. A complete repositioning and redesign across the US Müller product portfolio resulted in a rich, layered story authentic to the brand’s European heritage, dairy expertise and delicious flavor experience – all crafted together to help elevate Müller yogurt. By breaking category convention and running the graphics vertically on the top panel, it created a faux wrap effect that connects the first point of connection, the side panel, with the top panel that heroes the story.
Purchase, NY, United States
PepsiCo Design & Innovation
New York, NY, United States