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Development of a design concept for the study " Brands Ahead – The Brand’s Fitness for the Future" and events. The logo symbolizes the look behind the brand and the identification of its success factors. Reduced elements create a strong logo whose idea becomes inspiration for the design and of all media. The ideas for the color and symbolism create the basis for the corporate design and communication media. The visual for posters and ads uses this promise by symbolizing analytical dissection of famous trademarks.
KW43 BRANDDESIGN / GREY Germany
Prof. Rüdiger Goetz, Jürgen Adolph, Sabine Schönhaar, Dennis Melskotte, Anja Stough, Michael Rewald, Laura Kallenbach