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Audi Speed Wheels / Content film

Audi Speed Wheels

Discipline: Communication

Discipline: Communication

Boosting creativity in Audi Magazine with uncompromising text and images. Skateboarding was invented in Venice, Los Angeles, in the 1970s by the Z-Boys skate team. Audi Magazine produced material with the Audi RS5 at original locations. The team met Skip Engblom, founder and patron of the Z-Boys, while former Z-Boy and world-class skater Jesse Martinez took the crew on an adrenaline-pumping downhill journey to the Hollywood Hills: Audi RS5 versus longboard. The aim was to produce authentic and timeless images and to convey the passion and timeless appeal of skating.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

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Design

loved GmbH

thjnk / loved GmbH
Hamburg, Germany

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