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Prost Hamburg 2015 / Calendar 2015

Prost Hamburg 2015
Prost Hamburg 2015

Discipline: Communication

Prost Hamburg 2015
Prost Hamburg 2015
Prost Hamburg 2015

Discipline: Communication

For 2015 Format Design realized the annual calendar of the Hamburg print shop Reset. The target was a production in letterpress to apply to the new founded letterpress label "Gebrüder Virchow." We developed the calendar "Prost Hamburg 2015“ together with the copywriter Regina Pichler. Our idea was to invent twelve fictitious beers from Hamburg. With a twinkle in the eye we created special names relating to the city. In combination with illustrations each beer tells a little story in the form of the beer mat. The calendar was produced in letterpress and offset printing, enhanced by additional blind embossings – for lovers of "Handcrafted Design."

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Further localization:: Hamburg, Deutschland

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

Reset Grafische Medien GmbH

Reset Grafische Medien GmbH
Hamburg, Germany

Design

Format Design Visual Identities

Format Design
Visual Identities GmbH
Hamburg, Germany

Knut Ettling, Marco van der Wyst, Lisa Fischbach, Regina Pichler

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