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For 2015 Format Design realized the annual calendar of the Hamburg print shop Reset. The target was a production in letterpress to apply to the new founded letterpress label "Gebrüder Virchow." We developed the calendar "Prost Hamburg 2015“ together with the copywriter Regina Pichler. Our idea was to invent twelve fictitious beers from Hamburg. With a twinkle in the eye we created special names relating to the city. In combination with illustrations each beer tells a little story in the form of the beer mat. The calendar was produced in letterpress and offset printing, enhanced by additional blind embossings – for lovers of "Handcrafted Design."
Reset Grafische Medien GmbH
Visual Identities GmbH
Knut Ettling, Marco van der Wyst, Lisa Fischbach, Regina Pichler