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HALLUCINATE sees the entrance of the showroom as an important opening of the sequence of spaces. Using the original height of the architecture, we set up a prolonged passage by adding an italic wall in order to enhance the narrative emotions of the entrance. Visually, simple italic lines connect all the exhibits in different areas together so as to reinforce the dependent relationship between the space and the exhibits. Anodized aluminum circular columns embedded with LED screens serve as a tool for information announcement and also help to remove the heavy feelings brought by the large structural columns.
United Imaging Healthcare Group
HALLUCINATE DESIGN OFFICE