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OneBlade - Online packaging / Shaver

OneBlade - Online packaging

Discipline: Packaging

Discipline: Packaging

Philips OneBlade, a new product for 2016, is a shaver that uses one blade to trim, shave and edge facial hair. Its packaging is designed to familiarize users with the OneBlade as well as meeting specific criteria for Amazon’s "frustration-free packaging." The OneBlade online packaging acts as a quick start-up guide to bypass the tendency of male users to begin using the product before reading the instructions. Here, the guide on the packaging welcomes users, outlines its benefits and explains how to assemble the product, which increases long-term satisfaction with the product.

  • TARGET GROUPS Consumer / User

Client / Manufacturer


Eindhoven, Netherlands

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2Philips Experience Design
Eindhoven, Netherlands

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