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iF SOCIAL IMPACT PRIZE (free of charge)

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Gov. 3.0 Design Group / Public participation

Gov. 3.0 Design Group
Gov. 3.0 Design Group

Discipline: Service Design

Gov. 3.0 Design Group
Gov. 3.0 Design Group

Discipline: Service Design

Public policy making process often neglects capturing latent needs of people. Latent needs of citizens are not easily manifested in the traditional and bureaucratic models of opinion gathering. Korean government recently investigated an alternative approach, "Gov. 3.0 Design Group" to reorient the process to be more people-centered. Government officials, citizens, policy experts and service designers collaborate through the group to craft innovative people-centered policies. The group’s work transitions top-down process of policy-making into bottom-up journey of every day citizens.

  • TARGET GROUPS Consumer / User, Public Sector / Government

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2014

This is a singularly bold project plays a role in creating new political structures and putting citizens at the center of politics. Through the use of service design, the project aims to develop social innovations for the people of Korea. The service design process was superbly designed and the results are convincing: a 'Government 3.0 Policy design group' was developed in which policymakers, experts and citizens take a participative, co-creative role in improving public services.
The iF jury
Client / Manufacturer

Ministry of the Interior

Ministry of the Interior
Seoul, South Korea

Client / Manufacturer

Ministry of Trade, Industry & Energy

Ministry of Trade, Industry & Energy
Sejong, South Korea

Design

Ministry of the Interior

Ministry of the Interior
Seoul, South Korea

Design

Korea Institute of Design Promotion

Korea Institute of Design Promotion
Gyeonggi-do, South Korea