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Rolls-Royce Dawn / Passenger car

Rolls-Royce Dawn
Rolls-Royce Dawn

Discipline: Product

Discipline: Product

When creating the Rolls-Royce Dawn the designers have accepted no compromise to the comfort and luxury of four adults, who want to travel together in the pinnacle of style. From the side, the steep rake of the windscreen, the swage line that flows over the rear haunches plus the high beltline that rises along the profile give the impression of effortless swiftness. The very same rising beltline wraps around the rear passenger cabin. The deck itself is an amazing work of modern craftsmanship ˗ flowing down like a “Waterfall” between the rear seats and around the cabin clothing with the interior door panels, it entices the owner to enter Dawn.

  • ASSESMENT CRITERIA Aesthetics, Execution, Brand Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DATE OF LAUNCH 2015

Client / Manufacturer

BMW Group

BMW AG
München, Germany

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Design

BMW Group

BMW Group Design
München, Germany

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