Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

BMW R nineT Scrambler / Motorcycle

BMW R nineT Scrambler
BMW R nineT Scrambler

Discipline: Product

Discipline: Product

Exploring new avenues, the BMW R nineT Scrambler still remains true to the well-loved classic. This bike was reduced to its bare essentials such as the air-cooled boxer engine at the center of the slim construction, the classic round headlight, large tank, short seat, larger front wheel, tyres with deeper treads and an elevated exhaust pipe. This skillful minimalism is set off by deliberate details, each of which expressing esthetics and craftsmanship. The high material quality and its immaculate finish bespeak the claim to premium quality made by BMW Motorrad.

  • ASSESMENT CRITERIA Execution, Brand Fit, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Australia/Oceania, Europe, North America, South America

  • DATE OF LAUNCH 2015

Client / Manufacturer

BMW Group

BMW AG
München, Germany

Go to profile
Design

BMW Group

BMW Group Design
München, Germany

Go to profile