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Sonicare Flexcare Healthy White + / Toothbrush

Sonicare Flexcare Healthy White +
Sonicare Flexcare Healthy White +

Discipline: Product

Discipline: Product

The Sonicare Flexcare Healthy White+ focuses on two key needs: stain removal and the ability to select specific brushing intensity. The Philips Sonicare Flexcare Healthy White+ takes the most important core ergonomic and esthetic cues of Sonicare, building on the DiamondClean esthetic to strengthen the new design identify of the portfolio. The round-to-soft square section of the main body and smooth brush head-to-body transition remain, while the design introduces the pure toggle switch form for accessible control over intensity, both before and during brushing.

  • ASSESMENT CRITERIA Usability + Ergonomics, Brand Fit, Environmental impact

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Philips

Philips
Eindhoven, Netherlands

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Design

Philips

Philips Design
Eindhoven, Netherlands

Go to profile