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Designed for men who suffer from skin irritation due to shaving, the new Shaver Series 7000 makes use of a range of unique technologies. Innovative comfort rings have a microbead coating to reduce friction, which guarantees smooth, relaxed skin, while an enhanced cutting system and contour following creates a product proven to proactively reduce skin irritation. The Shaver Series 7000 delivers meaningful innovation for a close shave in a skin-friendly solution.