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ProCare Auto Curler / Curler

ProCare Auto Curler
ProCare Auto Curler

Discipline: Product

Discipline: Product

The first automatic curler introduced in the Philips Pro Range, the ProCare Auto Curler consistently combines performance and style to give perfect curls every time. Created alongside leading stylists in the industry, the innovative Automatic Curling technology creates curls fast, automatically and with 25% less damage thanks to the exclusive Style & Protect concentrator. With premium detailed design to complement the hard-wearing technology, the ProCare Auto Curler effectively delivers professional, salon-perfect performance in the home without compromise on the feminine sophistication.

  • ASSESMENT CRITERIA Innovation, Usability + Ergonomics

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Philips

1Philips
Eindhoven, Netherlands

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Design

Philips

2Philips Experience Design
Eindhoven, Netherlands

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