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Beauty Premium Range / Beauty products

Beauty Premium Range

Discipline: Product

Discipline: Product

Today’s women want more from their beauty products than just good looks. They demand superior performance, beauty solutions that deliver long-lasting results that make them feel amazing, inside and out. Covering haircare, skincare and hair removal, the Philips Beauty Premium Range confidently meets this challenge. Clean, aspirational design places the technology squarely on show rather than trying to hide it - the unique strategy of blending premium technology with a tactile design esthetic truly “makes the invisible visible” and brings substance and style together for the modern woman.

  • ASSESMENT CRITERIA Aesthetics, Usability + Ergonomics, Brand Fit

  • TARGET GROUPS Consumer / User

Client / Manufacturer


Eindhoven, Netherlands

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2Philips Experience Design
Eindhoven, Netherlands

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