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Avance Rice Cooker X5 / Rice cooker

Avance Rice Cooker X5
Avance Rice Cooker X5

Discipline: Product

Discipline: Product

A new member of the X series family, the X5 Avance Rice Cooker fulfills the business challenge of developing a premium looking design, but with much lower product costs than the top of the range X6. It differentiates itself from its sibling by clever use of a recessed lid, featuring an angled top surface that holds a smart user interface which sensitively guides the user to customize their own preferred rice dish, type and taste. With OmniSpiral IH heating technology guaranteeing the best rice taste, fragrance and texture, the X5 Avance delivers the results and looks Philips users expect.

  • ASSESMENT CRITERIA Practicability, Execution, Target Group Fit

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Philips

Philips
Eindhoven, Netherlands

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Design

Philips

Philips Design
Eindhoven, Netherlands

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