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7100 LED TV / TV

7100 LED TV
7100 LED TV

Discipline: Product

Discipline: Product

Superior performance and distinctive looks combine to create a large screen TV aligned with the design needs of the modern home. Beauty is to the fore with the 7100 LED TV: top quality real materials have been sourced whilst the unique Ribbon stand and Ambilight technology offer the iconic “lightness” the Phillips TV brand is renowned for. With a cutting-edge user experience provided by a new Android Google platform plus a competitive price point required of high volume product positioning, it’s no wonder this unique proposition has been lauded in all testing and market feedback sessions.

  • ASSESMENT CRITERIA Aesthetics, Execution, Innovation

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Philips

1Philips
Eindhoven, Netherlands

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Design

TPV Technology Group

TPV Design Team
Amsterdam, Netherlands

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