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MINI Cabrio / Passenger car

MINI Cabrio
MINI Cabrio

Discipline: Product

Discipline: Product

The new third-generation MINI Convertible maintains its exclusive and cheeky look. The only premium convertible in the compact segment, it impresses customers with its unique exterior design, which creates a perfect equilibrium balance of sportiness and stylish elegance. In top view, the closed soft top presents a woven Union Jack – a homage to its British origins. The open roof reveals its agile and stretched silhouette. An innovative rollover protection system is seamlessly integrated in the car body. The high-class interior shows its matured character, while fine details enhance the typical MINI experience of spaciousness.

  • ASSESMENT CRITERIA Aesthetics, Execution, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DATE OF LAUNCH 2015

Client / Manufacturer

BMW Group

BMW AG
München, Germany

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Design

BMW Group

BMW Group Design
München, Germany

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