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MINI Clubman / Passenger car

MINI Clubman
MINI Clubman

Discipline: Product

Discipline: Product

With its flair and esthetics, the MINI Clubman revolutionizes the premium compact segment where the focus is mainly on function and utility. With four full-size doors and the characteristic split doors at the rear it stands for a new interpretation of the shooting brake concept. The more matured character expresses itself in the generous surfaces and the dynamically stretched silhouette. The self-contained cockpit design and form language express a unique combination of functionality and emotionality in the interior. With five seats and a high versatility, the MINI Clubman offers generous space for an active lifestyle.

  • ASSESMENT CRITERIA Aesthetics, Innovation, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DATE OF LAUNCH 2015

Client / Manufacturer

BMW Group

BMW AG
München, Germany

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Design

BMW Group

BMW Group Design
München, Germany

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