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BMW M2 / Passenger car

BMW M2
BMW M2

Discipline: Product

Discipline: Product

The BMW M2 Coupé opens the door to the world of BMW M models – and makes no compromises. Typical of BMW M, this model unites high-end motor sport technology with road capability and creates a compact racing car for the road. The front apron with its trapezoidal blades on the far outsides is inspired by aerodynamics parts of the successful history of BMW Motorsport and adumbrates the used motorsport technology. Exclusive design features such as the M double slat kidney grille or M twin pipes in combination with muscularly moulded wheel arches and sills visualize the dynamism and agility of a pure BMW M.

  • ASSESMENT CRITERIA Innovation, Brand Fit, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DATE OF LAUNCH 2015

Client / Manufacturer

BMW Group

BMW AG
München, Germany

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Design

BMW Group

BMW Group Design
München, Germany

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