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Pepsi Perfect / Packaging

Pepsi Perfect
Pepsi Perfect

Discipline: Packaging

Pepsi Perfect
Pepsi Perfect

Discipline: Packaging

The future is now – 2015 marks the 30th anniversary of an immensely popular international film phenomenon. The iconic brand Pepsi is going back to the future and is launching an integrated effort with digital content, cinema programs and more to celebrate its role in one of the biggest movie franchises of all time. In the popular film, Pepsi Perfect was sold at the Café 80’s in 2015. The commemorative Pepsi Perfect bottle was inspired by the bottle featured in the 1989 film. On October 21, 2015, fans will have the chance to get their own Pepsi Perfect bottle.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

PepsiCo

PepsiCo
Purchase, NY, United States

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Design

PepsiCo

PepsiCo Design & Innovation
New York, NY, United States

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