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Pepsi Challenge China / Can graphic design

Pepsi Challenge China
Pepsi Challenge China

Discipline: Packaging

Pepsi Challenge China

Discipline: Packaging

The new Pepsi Challenge China illustrations aimed to inspire youth to challenge themselves to do more and follow the “Live for Now” spirit. The goal was to dramatize the spirit of the Pepsi challenge campaign, creating a more impactful solution by unleashing the deep wealth of talent among China’s entrepreneurs, designers, athletes, filmmakers, technologists and musicians, leveraging a boldness that reflects China’s new generation. Each hand crafted illustration was developed to be impactful and resonate emotionally encompassing the themes of sports, movies, music, design, technology and entrepreneurship.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

PepsiCo

PepsiCo
Shanghai, China

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Design

PepsiCo

PepsiCo Design & Innovation
Shanghai, China

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Design

Holmes & Marchant

Holmes & Marchant
Shanghai, China