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Love Guide Condoms / Condom Brand Identity

Love Guide Condoms
Love Guide Condoms

Discipline: Communication

Love Guide Condoms
Love Guide Condoms
Love Guide Condoms
Love Guide Condoms
Love Guide Condoms

Discipline: Communication

Love Guide Condoms is a new packaging system. Each package is different in diameter and coded with a color as well as a label: cucumber, carrot, banana, turnip, and zucchini. Holding the package makes it much easier for buyers to determine which size fits them best. The idea of brand identity is inspired by the Chinese saying that goes " Shi Se Xing Ye", which points out that sex is one of the basic needs of human nature, as is food and we don't have to feel embarrassed about it. Love Guide Condoms helps users choose the right condom and use it the right way!

I specially appreciate the good humour. I love the way how the designer made a comparison with shapes of fresh food, sex and healthy. The presentation is also very attractive.
Jury Statement
It is an honor to be in the Top 100 of the iF STUDENT DESIGN AWARD again. Many thanks to iF for providing such a great stage for students.
Winner Statement
University

National Taipei University of Technology

National Taipei University of Technology
Taipei, Taiwan

Guan Hao Pan,
National Taipei University of Technology

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