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The »MOSHPITAL« / Promotion area

The »MOSHPITAL«

Discipline: Communication

Discipline: Communication

Young people at music festivals think of many things – but not their health. And certainly not the topic of health insurance! BARMER GEK, one of Germanys biggest health insurance companies, wanted to change that – by offering 75,000 fans at the world’s biggest heavy metal festival in Wacken an unexpected brand presence that is truly useful for the target group – and has a viral power across all digital channels: The »MOSHPITAL« – a unique promotion area at the world’s largest Heavy Metal Music Festival in Wacken. Here, fans get what they need most during four days of excessive headbanging: a professional, free neck massage!

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

BARMER GEK

BARMER GEK
Wuppertal, Germany

Design

Publicis Pixelpark

Publicis Pixelpark
Hamburg, Germany

Tobias Holland, Jochen Saken, Viviane Angenendt, Sara Peterek, Tim Tigges

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Design

Katapult Move

Katapult Move
Berlin, Germany

Joern Heitmann, Christopher Häring, Patrick Wilfert, Ingo Georgi, Alex Kiening