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Young people at music festivals think of many things – but not their health. And certainly not the topic of health insurance! BARMER GEK, one of Germanys biggest health insurance companies, wanted to change that – by offering 75,000 fans at the world’s biggest heavy metal festival in Wacken an unexpected brand presence that is truly useful for the target group – and has a viral power across all digital channels: The »MOSHPITAL« – a unique promotion area at the world’s largest Heavy Metal Music Festival in Wacken. Here, fans get what they need most during four days of excessive headbanging: a professional, free neck massage!
BARMER GEK
Wuppertal, Germany
Publicis Pixelpark
Hamburg, Germany
Tobias Holland, Jochen Saken, Viviane Angenendt, Sara Peterek, Tim Tigges
Katapult Move
Berlin, Germany
Joern Heitmann, Christopher Häring, Patrick Wilfert, Ingo Georgi, Alex Kiening