The »MOSHPITAL«
The »MOSHPITAL«
2016

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The »MOSHPITAL«

Promotion area

Young people at music festivals think of many things – but not their health. And certainly not the topic of health insurance! BARMER GEK, one of Germanys biggest health insurance companies, wanted to change that – by offering 75,000 fans at the world’s biggest heavy metal festival in Wacken an unexpected brand presence that is truly useful for the target group – and has a viral power across all digital channels: The »MOSHPITAL« – a unique promotion area at the world’s largest Heavy Metal Music Festival in Wacken. Here, fans get what they need most during four days of excessive headbanging: a professional, free neck massage!

Client / Manufacturer

BARMER GEK

Wuppertal, DE
Design

Katapult Move

Berlin, DE
Publicis Pixelpark

Publicis Pixelpark

Hamburg, DE
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User

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