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St. Pauli Peeback / Campaign

St. Pauli Peeback

Discipline: Communication

Discipline: Communication

"St. Pauli pees back." With over 20 million visitors, St. Pauli is one of Germany’s most famous party districts. Public urination is locally considered an enormous problem. This ruins the district’s image and pisses off local residents. We found a very direct way to solve the problem and address "Wildpinkler" ("wild wee-er"). We applied a super-hydrophobic coating to highly frequented walls. It is so water-repellant that urine splashes back. This makes for wet pants and shoes – and has since caused a change in behavior, because drunks are brought to reason right where the problem happens. The video went viral, saw global media coverage and became worldwide news.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

IG St. Pauli / BID Reeperbahn

IG St. Pauli / BID Reeperbahn
Hamburg, Germany

Design

Publicis Pixelpark

Publicis Pixelpark
Hamburg, Germany

Timm Weber (ECD), Philipp Hentges (CD), Felipe Franco (CD), Axel Halasz (AD), Nicole Grupski (Account Management)

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Design

Markenfilm Crossing GmbH

Markenfilm Crossing GmbH
Hamburg, Germany

Oliver Hack (Executive Producer), Susan Barenberg (Producer), Max Kempe (Camera), Alexander Steinhoff (Regie), Hannes Hönemann (Music / Sound)