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Analog & digital vereint / Brand repositioning

Analog & digital vereint
Analog & digital vereint

Discipline: Communication

Discipline: Communication

Within a series of workshops, the future positioning and the new brand identity for the Zentralbibliothek Zürich (library) have been developed. A concise, temporary appearance reflects the change of libraries. Based on the two-colored visual elements, a compact logo which merges the analog and digital aspects has been created. During the process, Keim Identity also created the printing media and business stationery, the give-aways as well as the guidance system and the adaption of the website. On the premises of the Zentralbibliothek Zürich, the information and guidance elements unite the different architectonic building sections to an overall experience.

  • TARGET GROUPS Consumer / User, Public Sector / Government, Other target groups:: Studierende, Wissenschaftler, breite Öffentlichkeit, öffentliche Trägerschaft


  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer

Zentralbibliothek Zürich

Zentralbibliothek Zürich
Zuerich, Switzerland


Keim Identity

Keim Identity GmbH
Zürich, Switzerland

Matthias Keim, Julia Batzlen-vonBank, Benjamin Stetter, Louise Riis-Ruggaber

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