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LG Urbane 2nd Edition / Smartwatch

LG Urbane 2nd Edition

Discipline: Product

Discipline: Product

LG was the first in the industry to release a smartwatch with a perfect circle display. With its successor, the watch Urbane 2nd Edition, we strived for advancements. This is the first Android wear device with cellular connectivity for calls and data, so you don't have to carry a phone. The antenna is in the watchband. It has a thinner bezel, a meticulously crafted metal frame to provide the luxuriousness of a classic watch and the industry's highest resolution (348 ppi) for a clearer, livelier screen. Three buttons allow easy access to contacts, apps, emergency calls or voice commands. Its face displays the time and weather for convenience.

  • ASSESMENT CRITERIA Aesthetics, Usability + Ergonomics, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

LG

LG Electronics Inc.
Seoul, South Korea

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Design

LG

LG Electronics Inc.
Seoul, South Korea

Se-ra Park, Seong-jae Lim, Hyun-woo Yoo

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