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Hi Haj! / Water bottle

Hi Haj!
Hi Haj!

Discipline: Packaging

Hi Haj!

Discipline: Packaging

Hi Haj! is a humble water bottle that’s hiding a surprise: you can peek through a little window into a watery world and say “Hi” to a shark (or to a “Haj” as we say in Danish). With its simple shape, minimalistic labelling and playful visual expression, Hi Haj! stands in contrast to water bottles that strive for an exclusive, elitist look. The focus is on what’s in the bottle, not what’s on it. And while Hi Haj! may not make people feel wealthy, we think it will make them smile.

  • ASSESMENT CRITERIA Aesthetics, Brand Fit, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Flying Tiger Copenhagen

Flying Tiger Copenhagen
Zebra A / S
Copenhagen, Denmark

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Design

Flying Tiger Copenhagen

Flying Tiger Copenhagen
Zebra A / S
Copenhagen, Denmark

Go to profile