Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Parker Packaging / Packaging

Parker Packaging
Parker Packaging

Discipline: Packaging

Discipline: Packaging

This entry is a family of two gift box packages for Parker Fine Writing brand and carries the flagship Duofold and classic Sonnet product ranges. To make the unboxing experience special for the consumer, no detail was overlooked. Starting with the opening experience, upon first opening the gift box the consumer is met by a welcome card that displays the signature Parker clip and describes the heritage of the pen. Continuing the staged reveal, under the welcome card is the pen and warranty booklet. This experience is enhanced with premium materials of fabric on the exterior and leather like materials on the inner.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer

Newell Brands

Newell Rubbermaid
Fine Writing Pens of London
London, United Kingdom

Go to profile

Newell Brands

Newell Rubbermaid
Fine Writing Brands Design Team
Kalamazoo, MI, United States

Go to profile