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Parker Packaging / Packaging

Parker Packaging
Parker Packaging

Discipline: Packaging

Discipline: Packaging

This entry is a family of two gift box packages for Parker Fine Writing brand and carries the flagship Duofold and classic Sonnet product ranges. To make the unboxing experience special for the consumer, no detail was overlooked. Starting with the opening experience, upon first opening the gift box the consumer is met by a welcome card that displays the signature Parker clip and describes the heritage of the pen. Continuing the staged reveal, under the welcome card is the pen and warranty booklet. This experience is enhanced with premium materials of fabric on the exterior and leather like materials on the inner.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Newell Brands

Newell Rubbermaid
London, United Kingdom

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Design

Newell Brands

Newell Rubbermaid
Kalamazoo, MI, United States

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