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Ryft Corporate Identity / 3.0 Communication

Ryft Corporate Identity
Ryft Corporate Identity

Discipline: Communication

Ryft Corporate Identity
Ryft Corporate Identity

Discipline: Communication

With a game-changing new technology, Ryft needed a brand that was bold, innovative and striking. The Ryft identity and brand is a visual interpretation of how the Ryft ONE compiles and analyzes massive amounts of seemingly meaningless into a cohesive and valuable business story. The black and white, photorealistic brand visuals stand out in a big data marketplace cluttered with bright colors and flat iconography. The central brand graphic of the Ryft horse is a piece of custom artwork compiled from 30+ royalty-free stock images to create a one-of-a-kind brand statement.

  • TARGET GROUPS Trade / Industry

  • TARGET REGIONS Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

Ryft

Ryft
Rockville, MD, United States

Design

Creative Tonic

Creative Tonic
Austin, TX, United States

Michelle Houp (Creative Director), Anthony Hurd, April Dai (Designer), Shelley Brand (Strategy)

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